Tuesday, May 19, 2009

Consumer spending

Have you ever wondered why society is obsessed with labels, brand names, and ivy league colleges? These things give us the feeling that our peers, friends, and potential mates will treat us differently or find us more appealing. It stems from the thought that other people care about what we buy. Researcher Geoffrey Miller has found, however, that other people's perceptions of us are much more profoundly affected by the personality traits that we display. So, when you are reaching for that purse with the large, impressive price tag, ask yourself, is anyone really going to like me more? Or should I just take up singing lessons? Read the full article here

Photo via the New York Times

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